The England international has been heavily linked with the Serie B champions for some time, and Juventus director of sport, Alessio Secco, met with Chelsea officials earlier in the week.
According to the Gazzetta dello Sport, Secco will again be in London today to hold advanced talks with Chelsea, in a bid to thrash out terms over a transfer.
Blues owner Roman Abramovich has set his stall out to create a more exciting and universally appealing brand of football at Stamford Bridge, and one of the major casualties of this change will be Lampard, who is known more for his substance than for his style.
The 29-year-old is said to be keen to experience a new challenge abroad and would relish the chance to hook up with old boss Claudio Ranieri, the man who was responsible for launching his career when he signed him from West Ham in 2001.
Lampard is available for €10m and is likely to accept a reduction in salary from €6m to 5m a year in order to facilitate the move.
The transfer is unlikely to take place until the summer, but sources in Italy believe that providing Juventus qualify for next year’s Champions League then a move is a virtual guarantee.
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